Keeping up with Social Media

Finding it hard to keep your social media platforms updated? We are here to help! We want to give you several ideas and tips that will help you keep your social media updated. Your donors like to see updated stories so they can see how their donation is helping your ministry day by day. We’ve compiled a list below to help you.

1. Your Story
Brainstorm post ideas each week based on what is happening in your ministry. Your donors will love to hear more about your story!
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2. Post
Make sure to post 3-5 times a week on your social media platforms. Remember quality over quantity!
 
3. Schedule
Scheduling your posts will save you a lot of time. Think about what you want to post for the next week ahead and you can simply schedule it! For Facebook, we recommend using Facebook Scheduler. To learn more about Facebook Scheduler, click here. For Twitter and Instagram, we recommend using Hootsuite. To learn more about how to set up a free account, click here.
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4. Timing
Learn ideal times to post. Social media has peak periods and slow periods of use. You will also learn that your followers will show more engagement to posts during specific timeframes on specific platforms. To learn about the best times to post, click here.
 
5. Engagement
Remember to respond to messages and posts within 24 hours. This is good customer service! Be sure to be engaged with your followers and “like” their posts too.
 
6. Personalize
Your followers want to know about your team and how they are doing. If you are having a great day in the office, post about why it’s such a great day! Did someone on staff just have a baby or get engaged? Post! This will give your page a warm and familiar feel and may encourage feedback from your followers.
 
7. Promote
Do you have a blog to help share your story? Use your social media platforms to link your followers to your blog site. Also, remember keeping your blog updated is key!
 
8. Online Giving
Link your online giving pages to your social media profiles. This is an easy and quick way for someone to give!