~ This is the last installment of a series called Creating Great Donor Letters ~
The Word Need
It can be daunting to consider all the possible faux pas when presenting a financial need for your ministry or organization. Is it rude to do a direct ask? Is it risky to use the word need, or to come right out and say we have to have more funding? No way!
The important thing to remember is that your supporters will not be shocked or shaken when you come to them for support! You can do a direct ask without being annoying or overbearing! However, when presenting a need, we tend to overuse the actual word NEED! Need is a weak ask on it's own. Instead of using "need", consider using buzz words and phrases like:
"Can't do it without you..."
"Click here to give now..."
"Down to the wire..."
All of these phrases communicate urgency, and remind the supporter that your ministry or organization is waiting on their support!
Finally, take a look at your formatting. When you put your letter together, don't be afraid to get a little exciting with your font choices.
- use font that COMMUNICATES THE URGENCY!
- Use bright colors
- Embed pictures
- If you have an urgent need, it needs to be presented right away and in big, bold font.
Finally, always feel free to contact us for us writing and editing services. That's what we are here for!