Review giving YTD
It's important to know who is giving to your ministry, and how consistently they are giving: You may have people giving monthly and you didn't even realize it, you may have people who have stopped giving that you need to touch base with, or you may find that someone has given for the first time ever a few months ago.
The point of this year-to-date review is to figure out who you need to thank, who you should spend time with (maybe having lunch or coffee), and who to send a reminder to or maybe a quick email telling them a story about your ministry.
Mid-year update - TELL STORIES
The summer is a notoriously busy time for everyone. Because of this, the summer months are historically low revenue months for non-profits. Knowing this, don't be offended or discouraged if supporters don't respond to your communications. Instead, take time to plant seeds about your work, remind them that you're still making a difference and that your ministry appreciates their contributions. Your update needs to be enthusiastic, cast a vision for the ministry and renew the drive for what's ahead. This is not a great season to make big asks, so if you can avoid requesting additional support until the fall, we encourage you to do so. (Plus, this can create a good season of leaning on Jesus for provision - He is the great provider!)
Regardless of the busy season, a mid-year update is very important! But there is a little bit of a trick to standing out to donors in the summertime! Appeal to their imaginations! Tell stories of the impact your ministry is having in people's lives. Stories are the absolute best way to remind people of why they should be supporting your ministry. Try not to bog down your update with boring stats or fundraising issues. Make the impact all about the stories that have taken place thanks to their support!
Checkout our three part guide to Writing Great Donor Letters