To get what you never had, you have to do what you've never done." -Thomas Jefferson
As we finish up the first quarter of 2015, we are exploring some new ways to boost support and keep our supporters involved and educated about what we are up to. In February, Shilo (Communications Coordinator) took part in a very informative webcast that helped her understand how effective our social media presence can be if used correctly. Social Media is such a useful tool for engaging our supporters. The small amount of effort required of them to read a post and to like or comment our posts encourages frequent interaction and can give us the opportunity to connect quickly when you want to share news that doesn't warrant an entire email blast. Below we have listed some quick tips that will help you understand how to make social media work for your organization. One thing that has been emphasized in the articles we have read and webinars in which we have participated is that posting just for the sake of posting isn’t beneficial. There is no need to post to your social media sights every day or a certain number of times per week. Though we aim to post 3-5 times each week, we do not stress out over that number. Quality over quantity! If our posts have depth and are relevant, they are much more likely to generate interest than just posting a mediocre article to fulfill an ideal number in our heads.
Social Media Basics:
Create an email account for your ministry or nonprofit - this will prevent your inbox from being flooded with Facebook notifications, LinkdIn requests, Twitter follow requests, and Pinterest ideas. A simple email account such as "firstname.lastname@example.org" can save you tons of time, and you have the freedom to check it at your convenience.
We've created Launch Pad to help you put a fundraising plan in place, to help you stay organized, and to help hold you accountable.