Create an email account for your ministry or nonprofit - this will prevent your inbox from being flooded with Facebook notifications, LinkdIn requests, Twitter follow requests, and Pinterest ideas. A simple email account such as "firstname.lastname@example.org" can save you tons of time, and you have the freedom to check it at your convenience.
- Create a Master Login Spreadsheet - keep all of your social media logins in one place
- Bookmark your browser to simplify management of multiple profiles - keeping your social media websites bookmarked will save you time
- If possible, have more than one admin for your social media profiles - this allows you the freedom to delegate the task to someone else if need be!
- Learn how to schedule posts on Facebook - this is very easy to do, and allows you to plan your posts for the week in one shot! I use this function several times a week
- Learn ideal times to post - social media is no different than any other habit in our day to day lives. Social media has peak periods and slow periods of use. The idea here is to learn the ideal time to schedule your posts so that they are seen by the greatest amount of your followers. Doing a simple google search for peak and low periods for social media will yield the result of several research cases!
- Avoid using post schedulers such as Hootsuite - Originally, sights like Hootsuite were touted for their ability to help you limit your time spent on social media throughout the week. While that still holds true, social media algorithms are limiting the amount of supporters who are seeing your posts that are not posted directly from their sites. On average, our posts are viewed by almost 5 times as many followers on Facebook when we post from our Facebook page rather than Hootsuite! That is a huge difference!
- Don’t be afraid to personalize - Your followers want to know about your staff and how the real people in your organization are doing. If you are having a great day in the office, post about why it’s such a great day! Did someone on staff just have a baby or get engaged? Post! If you just reach a milestone in your fundraising? Post! This will give your page a warm and familiar feel, and may encourage extra feedback from your followers. Which will result in more views!