2. Scott Morton - serving as an International Funding Coach for The Navigators (an international college campus ministry).
Scott is an amazing man who has a talent for making hard things easy. He provides a lot of great resources at www.scottmorton.net.
Scott recently wrote a blog using an illustration of mindfully improving your golf game after a difficult day on the course that can be seamlessly applied to fundraising - here are his three easy steps:
1. Go to the clubhouse and you order a cold drink - relax, unwind, give yourself a chance to clear up some headspace.
2. As you relax, take out your scorecard, study it, look for patterns that need to be broken. Look specifically for mistakes made that cost you dearly - too many putts, a string of bad drives, scuffed shots, and so on.
3. Make notes on how to improve one thing for your next round.
Too often, when things aren't going well, it's easy to dive into a flurry of activity, to scramble and grasp. The key is to slow down, find a cool or hot drink, and study our "score card". Before you send one more email, or meet with one more potential supporter, you must evaluate and figure out how you need to improve before continuing on. Scott Morton has created a great score card, or what we at Perception Funding are calling a "Cultivate Card", for you to track your fundraising numbers.
If you aren't studying your fundraising numbers you won't know where you were making mistakes. You'll also miss out on feeling encouraged - the Cultivate Card shows you what you are doing well.
Know, Like, Trust, Try, Give, Repeat, Refer + Cultivate Card
= Intentional Relationships
Lets combine these ideas:
I believe that when we combine the Fully Funded Podcast approach and the Scott Morton approach we can make very important adjustments to our fundraising practices. Combining these approaches will help us to not see our supporters as dollar $ign$ but as truly important relationships in our own personal lives. As you review your “Cultivate Card” and your spreadsheet I think you’ll realize that you're just not in a place to make an ask yet, but don’t let this be an excuse to stop; be intentional to cultivate the relationship. You may also find that a great relationship is stagnant because you haven’t given them the opportunity to give again or invite them to introduce you to their best friend who loves supporting things in your ministry field.
We've created Launch Pad to help you put a fundraising plan in place, to help you stay organized, and to help hold you accountable.